Did you know that during the Middle Ages, February 14 was considered the beginning of birds’ mating season in France and England? And since it was amorous season, the day began to be marked as day of romance! Before that, an effort was made to “Christianize” the pagan celebration of Lupercalia, a fertility festival dedicated to Faunus, the Roman god of agriculture, as well as to the Roman founders Romulus and Remus. However, Lupercalia was deemed “un-Christian” and outlawed at the end of the 5th century. Written Valentines appeared in the 1400s, but Valentine’s Day began to be popularly celebrated as a day of love around the 17th century in Britain. By the middle of the 18th century, it became common for friends and lovers across all social classes to exchange small tokens of affection or handwritten notes. Interestingly, the first mention of St. Valentine’s Day as a romantic holiday appeared in the writings of Chaucer in 1382.
At ITC Hotels, we’re sharing the love with you, this Valentine’s Day, with gift certificates and specially curated culinary journeys at our signature restaurants. If chocolate is your answer to all things Valentine, you can even ignite the passion with Fabelle chocolates, and share the love!